It is easy to talk about movies, when discussing the refined practicality of Luca della Lama’s hats: for example “Eat, Pray, Love” (2010), starring Julia Roberts as a successful woman in trouble.
While searching for herself, she wears, in many scenes, a lovely cellulose Panama signed by Luca della Lama. A choice shared by many other celebrities and pop stars, including Diana Ross, Stevie Wonder and Gloria Estefan, who have also appreciated the attention to detail, the choice of materials and original lines which distinguish this firm’s creations.
This may be due to the singular history of the firm, whose roots date back to 1908, when the mother industry “Facopel” was founded. In 2002, they chose to ensure their product was exclusively and entirely Made in Italy through all phases of production, thereby giving the “Luca della Lama” brand a more visible international profile. In 2008, they chose to use only all-natural fibers, bio-compatible leathers and fabrics.
In addition, the re-evaluated the typically Tuscan sartorial techniques and work methods, re-visited in a modern key in order to give them a new, more captivating shape. They researched and re-discovered raw materials and natural fibers such as bamboo, nettle, kapok, which, used in new combinations, become the heart-and-soul of collections and creations of their recherché style, creating a simpler, more sober elegance.