The family firm, exemplifying the constant attention paid to the prestige of craft, has been in business for over half a century and is now shepherded by the third generation.
The firm’s respect and marked sensitivity towards ecological problems derive from close and prolonged contact with natural fibers, the indispensable raw material. These are the strengths of the firm “Angiolo Frasconi s.r.l”, founded in Campi Bisenzio (one of the major centers of famed, centuries-old Florentine straw hat production) just after the war by founder Angiolo with his wife Carolina.
The business was taken over by their son Alessandro and his wife Alessandra, who run the firm today, along with grandchildren Francesca and Franco. Banking on the importance of family management and know-how derived from experience in carrying on the traditional art of strawcraft, the firm is well-known in the world’s most important markets, thanks to the top quality of its products, all hand-finished, the hundreds of models launched yearly in seasonal collections and to the importance laid on the charm and personality of the wearer added by each single creation. However, it is the respect for nature, easily traced to the sensitivity of a family so closely bound to their home territory’s history, that drives the firm’s choice of totally eco-sustainable production.
Two photovoltaic systems furnish 100% of the company’s energy needs for the various stages of production and highlight the true meaning of innovation united with the strength of tradition.